Over 88,000 visitors have been recorded in three days fair time and thus level of March 2019

      Green  Fashion  Society  and  Sustainable  Fashion Forum at CHIC: Sustainability, the strategic success factor for the clothing industry

      Efficient    networking:    tripling    of    match-making meetings between exhibitors and visitors

This year's CHIC closed with a number of visitors comparable to the pre- pandemic level of March 2019. The trade fair participants were extremely satisfied with the results achieved at the fair. The personal discussions that finally took place again, which made the business activities much easier, were very much welcomed. The hygiene standards were strictly adhered to.

CHIC, which took place in parallel to Intertextile, Yarn Expo, and PH Value at the National Exhibition and Convention Center NECC in Shanghai, recorded a total of 88,103 visitors.

Exhibitors reported on numerous business deals and intense order activity at the fair with visitors from all trade channels who came from all regions of China.

905 exhibitors with 932 brands presented the entire range of the fashion world in 10 areas: CHIC Men´s, CHIC Women´s, CHIC Impulses (designer), CHIC YOUNG BLOOD (streetwear), CHIC KIDZ (kidswear), CHIC Accessories,  Shoes  and  Bags,  CHIC  Tailoring,  CHIC  Winter´s  (fur  and leather goods), CHIC Sourcing - Superior Factory / Denim, CHIC Sourcing - Future Link (innovations for fashion and retail).

"CHIC  has  once  again  proven  itself  to  be  the  most  important  business platform and trendsetter in the industry. The trade fair gives a condensed overview  of  current  market  developments,  bundles  all  resources  and provides the participants with the necessary network. CHIC keeps its finger on the pulse and is the leading trade fair for trade and industry." Chen Dapeng, President of the China National Garment Association and CHIC.

CHIC TRENDS

CHIC, China International Fashion Fair, was once again a trend catalyst for the Chinese fashion market. The focus of interest in the Chinese trade was on smart forms of clothing, while couture elements underlined the new femininity. In the menswear area, a modern dandy style aroused great interest: the waistcoat in contrasting colors is in demand again, along with the English jacket, often combined with casual trousers. New products in the children's fashion sector showed swinging silhouettes for girls, and fancy sweatshirts and jeans for boys. Also at the top of the trend spectrum: the Hanfu style, Chinese design combined with traditional Chinese elements.

CHIC HIGHLIGHTS CHIC SPECIAL

The CHIC & GFS (Green Fashion Society) area was of particular importance. Centrally placed in the fair, in the north entrance hall of the NECC, the artists Ma Defan and Li Haitao designed their artistic concept on the subject of CHIC GARDEN. The focus was on the installation "Growth" made of old clothes and fiber by artist Ma Defan, who, among other things, designed costumes for the films of the famous director Zhang Yimou. Ma Defan is committed to sustainable development in China and is involved in projects such as GREEN NEXT, a Chinese online and offline platform for developing sustainable solutions for fashion and lifestyle.

Inspired by running water, Li Haitao chose wild bamboo from Anji as the material for the installation and transformed the surface into a large-format work of art as a symbiosis of nature and man, craftsmanship and industrial production.

Together they created the sustainable "dream garden" at CHIC.

Here companies exhibited their sustainable products and collections such as DuPont / Sorona (USA), centdégrees (France), the Consinee Group (China), LangerChen (Germany / China), Sateri (Japan / China), Kingdom (China), Testex (Switzerland) or PIPING HOT from Australia, who work to preserve the ecosystems of the oceans.

The presentation was accompanied by the matchmaking meeting on sustainable hemp fiber products from Kingdom Holdings and the Sustainable Fashion Forum on the future of sustainable fashion.

CHIC IMPULSES & DOUYIN

Over 100 designers showed their new creations in the IMPULSES design area,  including  the  well-known  bag  designer  Wa  Yin  or  Yvonne  Choi,

Dumpty, QZ Shen, three Chinese designers who develop their collections inspired by Western fashion trends.

Ding Jie with the label D. Martina Queen shows perfect craftsmanship, the exchange between tradition and modernity, east and west, a futuristic image of the Orient. It sets aesthetic standards for Chinese fashion design.

The presentation of the designers was accompanied by DouYin (TikTok), who presented their live streaming platform for fashion sales at the invitation of CHIC. Live streaming is an essential marketing tool to reach Chinese consumers.  CHIC  supported  the  companies  in  expanding  their  brands through professional social entertainment and live streaming marketing through the DouYin platform at the fair. DouYin honored the brands' best live streaming rooms and added them to the DouYin portfolio.

CHIC INTERNATIONAL

The international companies exhibited at the fair with their Chinese representative offices: In addition to LangerChen (Germany) in the CHIC & GFS area, AnotherOne (Italy) and JAC (Canada) in the CHIC WOMEN´S area, Duedi and Calpierre (Italy) in the CHIC TAILORING area, Ipanema (Brazil) in CHIC YOUNG BLOOD or Copenhagen Fur in CHIC WINTER´S used the fair as a sales platform. Due to the currently still applicable travel restrictions, participation for international companies from outside of China was not possible.

CHIC WINTER´S

With 128 brands, CHIC WINTER´s is the largest exhibitor area at CHIC in March. Market leader Bosideng, with 200 million customers in China, presented the collection from the collaboration with Jean Paul Gaultier at CHIC   in   addition   to   its   South   Pole   Scientific   Expedition   collection.

Kopenhagen Fur used the exhibition platform to launch the new collection on the Chinese market. The young label Christopher RAXXY showed the skilful combination of modern design and traditional Chinese elements such as the integration of the dragon symbol, paper cutouts, Taiji symbols, etc.

CHIC SHOES

This time, CHIC SHOES cooperated with "Footwear News" and organized the "Footwear Industry Forum" on topics such as the development of shoe fashion design and sales in the context of digital challenges, the sneaker hype and consumption, the behavior of the new generation of women on new trends, and innovative technologies in shoe production.

The renowned FN China Achievement Footwear Award was presented at CHIC, brands such as LI-NING, NIKE, FILA, XTEP, GEOX etc. were nominated.

CHIC WONDERLAND, organized by CHIC in cooperation with IMG, set a special highlight in this fair area. Among other things, the NIKE KING BEAR MAX I sneakers by King Saladeen and Nike, which came onto the market in a limited edition, were presented.

Design  legend  Tuan  Le  -  his  clients  include  AND1,  Reebok,  KEEN, TWISTED X, MIZUNO, UGG - presented his designs for classic shoe models and revealed the stories behind the birth of a sneaker model.

CHIC EVENTS CHIC SHOWS

More than 10 shows, including the “New Page Hong Kong Brand Release Show”, the “Another One Brand Release Show”, and the “HLA Brand Release Show”, thrilled the audience with their new collections and showed the latest trends. A highlight was "Reach & Touch", the designer show at the fair.

In addition to the modern interpretation of traditional Chinese designs - flowers, landscapes, gardens, birds - seen at Peony Pavilion or the Tang- style suits by designers Xu Xiaoyan and Zhao Shuang, designers such as Dumpty,  Yvonne  Choi  or  QZ  Shen  realized  modern  themes  based  on Western design. Dumpty deals with "Marine Avengers", the defense of sea creatures against humans. With "Games", QZ Shen draws a two-dimensional picture  of  the  game  animation  with  strong  color  contrasts  and  a  deep structure in the design. With "European Garden", Yvonne Choi was inspired by the European world of flowers and shows the modern style of independent women with temperament and aesthetics combined with romantic elements.

CHIC MATCH MAKING

The CHIC match-making events have increased from 20 meetings at the last fair to 54 meetings. This time the meeting zones were divided into two areas in order to be able to hold all meetings. The efficiency of these meetings was praised by exhibitors and visitors.  Little Red Book, who took part in the matching this time, was of particular interest. International participants such as the French brand Capsule by Juliette and M.G.F. Import & Export SRL from Italy took part, too.

The CHIC APP made numerous contacts possible for many companies in advance and intensively supported networking at the fair.

CHIC TALK

The CHIC TALK discussion forum, well-established in the industry, offered visitors   a   platform   for   exchanging   information   on   current   market developments   with   9   seminars   on   topics   such   as   "How   to   make entertainment marketing under the domestic fashion trend", "Apparel Manufacturing - from lean production to digitalization", and "Digital solutions for the garment production chain" and was well attended.

Exhibitors' Statements CHIC March 17-19, 2021

Red Collar, Mr. Ma Yuming, Brand Director of Qingdao Kutesmart Co., Ltd.:

“At CHIC March 2021, Kutesmart received over 2,000 customers, and has signed or is signing contracts with up to 400 customers.”

Zhejiang  SOLOSALI  Clothing  Co.,  Ltd.  (Peacebird  Group),  Mr.  Zhang  Xiqin,  General

Manager:

“During this CHIC exhibition, LUCKY BIRD DRESS GROUP SOLOSALI received over 800 customers, of which there were nearly 200 prospective customers. Many customers signed contracts with us directly on site.”

Hangzhou HS Fashion Co. /MAY D. WANG, Mr. Wang Chunlong, Owner:

"The CHIC exhibition this year has seen a huge customer flow, and our products have been particularly popular as always. Our customer groups mainly included the high-end boutique shop owners, branded companies and anchors from various platforms, etc. In this exhibition, we have gained over 200 prospective customers and achieved the goal of traffic attraction. Moreover, we also received a number of on-site orders, with a total amount of nearly one million RMB."

Xiamen  WOW-IN  Network  Technology  Co.,  Ltd.  /WOW-IN,  Ms.  Lin  Zhenni,  General

Manager:

"From  my  intuitive  feeling,  the  number  of  people  attending  this  year's  exhibition  was comparable to that in 2019. As the first exhibition after the epidemic, its effect has exceeded expectations.

The  business  objectives  of  our  company  this  time  included  franchising, ordering and labeling, etc. As for the audience, compared to the people who wanted to become our agents, more retail buyers have placed orders than ever before. We have obtained  a  lot  of  direct  orders  on  site,  and  the  results  turned  out  to  be  very  good. Furthermore, a steady stream of accurate customers has also come to our booth."

Shanghai Style Fashion Accessories Co., Ltd, Ms. Xu Jing, Sales Manager

“Shanghai  Style  Fashion  Accessories  Co.,  Ltd.  is  a  garment  accessories  company integrating design, production and sales.  Our products cover hats, scarves, gloves and scarves. CHIC is a whole-industry-chain grand event in the apparel industry. Through this exhibition, exhibitors can communicate with their peers, be aware of the basic situation and development trends of the domestic market and industry currently, and also have access to new technologies. Through this exhibition, we have gained numerous potential customers and partners. For example: Lancy, EXCEPTION de MIXMIND, Juicy Couture, RIOTLILY, YEATION, RIOTLILY, etc.”

SUPERMERCY Cultural and Creative Co., Ltd., Mr. Liu Yudong, Brand Manager:

“This has been our first participation in CHIC Shanghai. In this exhibition, the quality of visitors was very high, the business atmosphere was very good, and as a result, we have successfully gained more than 20 intention partners. At the exhibition, we have received a very satisfactory effect, which shows that CHIC is very suitable for the brands with a demand for channel development.”

Shanghai Qizhen Industrial Co., Ltd., Mr. Shan Zhenchao, Business Manager:

“The annual CHIC has become an exchange event that people in the apparel industry rush to participate. In this exhibition, we met a lot of old customers and got to know a lot of new ones. Through only one exhibition, we could establish the contact with important manufacturers and the whole distribution channel. In the future, we will participate in each CHIC edition.”

Wayne Flex Trading Co., Ltd., Mr. Cao Xiangdong, Founder and CEO:

“As the first exhibition after the epidemic, CHIC could maintain  such  a  flow  of people, showing that it has a high degree of influence and recognition in the industry. During the three-day exhibition, our staff at the booth was very busy in receiving customers all the time. Furthermore, our company also participated in the CHIC×FN Footwear Industry Forum. We felt very honored to participate in activities with the heavyweight media of FN as well as the famous brands of Xtep and GEOX. We are very grateful to CHIC for providing us with such a platform.”