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WTiN’s Innovate virtual event returns for a second year to connect textile innovators 2021-05-15 04:09:21


WTiN’s Innovate virtual event returns for a second year to connect textile innovators

World Textile Information Network (WTiN) is announcing the launch of its second Innovate virtual event, a week of innovation for industry professionals. The event will take place virtually from 25-29 October 2021 with an improved platform to connect, educate and enthuse over 10,000 textile innovators.

Last year’s award-nominated event was a hailed a great success and an excellent development in the non-existent physical trade show market. The 2021 edition of the event will continue to offer exhibitors and visitors a cutting-edge, knowledge-sharing platform, to drive their 2022 investments and purchasing decisions.

Professionals working in industries from right across the textile & apparel global supply chain will attend Innovate 2021, from raw materials producers to fabric and apparel manufacturers and global brands.

“We believe that last year’s event was a necessity in a textile market that was without its all-important trade shows and conferences,” says Mark Jarvis, WTiN’s managing director. “In this year’s edition, we want to offer our attendees even more, we want to congregate the textile community, inform them of the latest innovations and trends, and give them the opportunity to network and display their latest products.”

What’s new?

Following last year’s event, WTiN sat down with a number of key industry leaders to discuss how the 2021 edition could be better suited to exhibiting companies and visitors. Following the advice of the advisory committee, the self-built Innovate platform will this year include:

  • A strategic summit – WTiN is organising the first Innovate Summit on 26-27 October 2021 to deliver strategic insight into how the macro environment will influence industry transformation over the next five years.
  • Live demonstrations – Exhibitors will be able to show live video demonstrations of products to potential customers and investors. This brand-new tool will allow companies to utilise the Innovate platform to showcase their latest technology to a global reach of textile professionals.
  • Smart Recommendations – Algorithms in the Innovate platform will pair users with industry professionals working in similar job roles, industries and geographical markets, in order to network, connect and build business relationships.

Why exhibit?

Although physical trade shows are beginning to return, travel restrictions are still playing a major role in their attendance. Innovate 2021 will have the capacity to provide industry innovators with the same networking opportunities as physical events, the ability to showcase their latest products, all while understanding the global trends shaping the future of the textile industry.

“Innovate will once again be a milestone for digital events in our industry this year,” says André Wissenberg, Oerlikon’s head of Marketing, Corporate Communications and Public Relations. “The event will be much more focused in terms of time and topics, with numerous live acts and more interaction. We at Oerlikon are already looking forward to five innovative days to generate new leads in a global, virtual market.”

For more information on exhibiting, visiting or sponsorship opportunities, please contact Chinky Tyagi Khare (head of business development, WTiN) ctyagi@wtin.com

About World Textile Information Network

World Textile Information Network Ltd (WTiN) provides specialist insight and data-driven intelligence to businesses in the textile & apparel value chain, enabling them to make better decisions faster and gain competitive advantage. Its primary focus is on the high growth markets of materials innovation, industry digitalisation and technical textiles. WTiN products are subscription based, with most delivered digitally, leveraging the latest technology to maximise user discoverability. WTiN also organises focused B2B events held each year in Europe, the USA and Asia; delivers bespoke consulting projects; and publishes a range of journals and reports. https://www.wtin.com

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